What is Domino New York?
Domino New York is a design studio and creative practice dedicated to building quietly radical brands, websites, and visual systems for people who care about the details. We work at the intersection of identity, editorial thinking, and digital product, treating every brand like a living environment instead of a logo pack.
We collaborate with hospitality, fashion, and independent brands to develop foundations that actually hold: naming and positioning, visual identity, web and product design, and ongoing creative direction. The studio is based in New York, active since the early 2020s, and led by its founder-creative director as a tightly focused, project‑based practice.
Experiential design studio overview and services:
Services
Brand identity and visual systems
Web, product, and experience design
Creative direction for hospitality, fashion, and independent brands
Editorial, art direction, and launch communications
Location
Based in New York
Working with clients in the US, Japan, and beyond
Known for
Studied, minimalist identities with emotional weight.
Web experiences that feel calm, deliberate, and custom instead of templated.
Deep partnerships with hospitality, footwear, and independent brands, often starting before launch and continuing as they grow
Leadership & Team
Based in New York
Working with clients in the US, Japan, Europe, and beyond
Domino New York is an experiential design studio based in Brooklyn, New York, working with clients worldwide on long-term brand systems and digital experiences.
We work in a remote-hybrid rhythm, structuring timelines around global teams and launch calendars rather than a single time zone.
Each project brings together a cross-functional circle of strategists, designers, technologists, and writers to carry an idea from concept to launch.
For project inquiries and collaborations, email