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A global leader in organizational transformation, working at the intersection of business, learning, and human behavior. Previously the Global VP at SAP, her work focuses on evolving systems from within—rethinking how people grow, relate, and lead inside large-scale organizations. Her approach is measured, human, and rooted in long-term impact.
We partnered with Rae Kyriazis to design a brand identity and digital home that communicates her role as a corporate alchemist, business accelerator, and human energizer. With four decades of experience across six continents, Rae needed a system as multidimensional and forward-facing as her work. This project was an exercise in strategic clarity—building a brand that’s simultaneously high-frequency and practical, universal and intimate.
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We approached this project as both archivists and futurists. Rae’s brand needed to hold timeless wisdom and emergent innovation in one clear, confident voice. We built her identity system around the spiral—a symbol of multidimensional growth and consciousness—to embody the journey of upleveling leadership DNA. The design strikes a balance between strength and spaciousness, blending editorial restraint with energetic cues that activate forward movement. Every detail, from the curvature of the typeface to the way light moves through the color palette, was selected to carry Rae’s message across disciplines and decades.
We developed a customized wordmark. Each letter softened, spaced, and subtly refined it to mirror Rae’s presence: strong, discerning, and human. The unique form of the “a” adds a quiet femininity, without compromising clarity and elevating balance. The final result is legible, global, and timeless. Ready for everything from embossed letterheads to keynote backdrops.
Beyond identity and web, we extended Rae’s brand into a system of adaptable assets: keynote decks, social templates, print materials, and brand guidelines. Every element curved photo edges, typographic hierarchy, intentional white space works to reinforce her presence as a guide in a time of deep transition. These tools were created not just for visibility, but for coherence. So that every touchpoint becomes an act of alignment.
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