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Kinnext approached us to define the brand architecture, visual identity, and digital presence for a wellness company operating at the intersection of science, care, and culture. Built around the idea of generational continuity, the work centers on regenerative health practices and future-minded design. The outcome is a scalable system that holds both clarity and warmth designed to support a new, more dimensional understanding of wellness.
Designed to create a sense of balance and equilibrium: the two circles signify symmetry. When the two Kinnext circles circles are placed together, it evokes a sense of harmonious coexistence representing the generational wellbeing that lives at the core of the brand. The circles also represent two individuals, groups, or entities engaging with each other, forming/continuing relationships, and exchanging ideas. This is symbolic of the communication elements and output of the company via podcasting, blogging, etc.
At the heart of Kinnext is a mother’s desire to build a better future. This personal story became a powerful anchor for the brand’s narrative. We developed tools—from language frameworks to social systems—that allow Kinnext to maintain intimacy while expanding reach. The result is a platform that scales alongside us as we move through life.
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